What it costs to get 100.000 subscribers on Youtube (we analyzed 1.859.291 channels)

In our second data study we wanted to gather precise data to understand what it takes to grow from 0 to 100.000 subscribers. check out our 10K study and 1M study here for more details.

Out of the total amount of channels we analyzed, we extracted 15.931 channels worldwide who recently reached 100.000 subscribers, the following numbers are based on this data sample.

Here are our findings:

• On average, it takes 2286 days to reach 100.000 subscribers, that's 6.2 years. It's interesting to compare to the average time it takes to get to 10K subscribers - because, on average, it takes only 163 days more to reach 100K than it takes to reach 10K. It shows that how you work to your objective is very important.
• 11% of channels managed to reach 100K in only 150 videos, and 4.1% managed to reach that score in only 50 videos.
• If we take the average time and divide it by the amount of videos, publishing 3 times per month is a reasonable schedule to reach 100K videos

Let's look at the present study in detail, from 0 to 100.000 subscribers on YouTube.

How many days to reach 100k subscribers?

We know it takes important amounts of work to grow a succesfull channel, but how much work exactly ?
On average, it takes 2286 days to reach 100.000 subscribers.
Let's look at the graph:

Note : on the horizontal axis, the number of days needed to reach 100.000 subscribers

Some performance metrics :

• top 5% best performers : 433 days
• top 25% best performers : 1110 days
• 50% : 2034 days
• and lowest 25% : 3260 days

If you reached 100K subscribers under 2 years, you outperformed 80% other YouTubers in the world, again here the statistic tells a lot about the level of professionalism that is needed to build a succesfull channel.

How many videos to reach 100.000 subscribers?

On average YouTubers needed to produce 934 videos to reach 100.000 subscribers. However here, just like in the data study from 0 to 10.000 subscribers, the average doesn’t give a clear view of the situation, so let’s look at the graphic for more details :

Note : on the horizontal axis, the amount of videos published to reach 100K subscribers

14.6% of channels reached 100K subscribers posting under 200 videos and 19.2% reached that under 3O0 videos. There’s a long trail that drives the statistics down. If we take the average amount of days to reach 100K subscribers and divide this by 200, we can see that it’s possible to reach 100K subscribers by publishing one video every 11.4 days. It’s an important metric, indicating that it’s not necessary to publish every week to build a succesfull channel. Publishing 3 times per month is enough, 11% of channels managed to reach 100K in only 150 videos, and 4.1% managed to reach that score in only 50 videos.

However if we take the average of channels who reached 100K subscribers they posted one video every 2.4 days. It’s a lot of videos!

So optimizing the production to get more out of videos is essential because the rythm of publishing one video every 2 days can be exhausting.

Some examples of channels

Here’s an example of top performing US channels who reached 100K subscribers under 250 days (we filtered in the US to keep things understandable and only kept the one in english language) in the 100.000 range we studied (note that by the time you will read the study the subscribers count will have evolved)

channelId	channelTitle	subscriberCount	Country	delta_date	videoCount
21640	UC_ItSxaYkp9FBaHnDl9pwRg	UnknownRatingz	110000	US	108	129
20689	UCPHmSdBr3Wp9P3P47h1Lb8A	Tips Unknown	110000	US	196	88
19902	UCKw8n9_WNxnyrWcPFZtSvZQ	Ballroom dancing	109000	US	213	140
19396	UC7CHd4SGz_tDo2pQWJH4jKg	Simple Weekend	109000	US	241	113
18781	UCZC1VT0U5lU4rWS6RTz26iA	Monkey Zim shorts	109000	US	146	517
16565	UC0LS7QI7R6b4yrljxsHumpQ	Teen Times	108000	US	228	66
15958	UCqKnghh18Lc0DwwRBlOkZHw	doober43	107000	US	70	110
15795	UCt9-TAJIUgwNgnoqAy2aBQw	Kevin	107000	US	196	156
15754	UCeMwXtxYKKQSSqDdnnPkCHw	Travel with Peppa	107000	US	94	87
14236	UCAi50sh6ptVfG1OdqSRsU0Q	WORLD LEGENDS 2.0	106000	US	241	152
13695	UC3v8yN7tRS0hpEpLKIWsyUA	Learn with Cody from CoComelon	106000	US	214	90
13174	UCD_xj_Lkusp7HAwdUMn7KjA	Hamlet	106000	US	228	242
13078	UC37hr9QSWmoNdgkIo90n9hg	Hollywood Action	106000	US	136	4
11646	UCHMaGD0ONQaTJLTG38scuAw	Sail Playtime	105000	US	250	80
10229	UCswU-sSvUl3xU6H6KfZHHmw	Marshall Animation	104000	US	128	7
10018	UCfNSa12EhLzD9T_JSm22L6Q	GRTractor	104000	US	90	107
8187	UCoYuJGNhOodcUtRxRxtNQqA	family entertainment shorts	103000	US	214	1182

Conclusion

What do you think of this data ? We were surprized by the time needed to get to 100K subscribers on average. If you are looking to accelerate your growth, check out our keywords tool to help you find high growth keywords for YouTube. Tell us your thoughts, and what kind of other types of data studies you would like to see next !