What causes views to fluctuate so much ?

As a content creator, you’ve seen that the number of views can fluctuate greatly from one video to the next. Today we will talk about 5 factors that directly influence how many views your video will get on YouTube.

1. Keyword - choosing a high traffic keyword

The amount of views a video can receive is directly dependent on how many users are searching for your keywords on Youtube. So if you choose a low keyword that has a low volume - for example 1000 searches per month - it won't be a suprize to see that your video will not receive a lot of traffic.

Let's look at Viewlitics's data for two keyword research, the first one for "muzzio drums" that has only 744 views per month :

So even if there is no competition on that keyword, you have to factor the fact that there's 10 resuts on the first search page, wich will divide the total amount of views you can can even more... No one is interested in this topics

High traffic keyword (example: drumming in crazy places)

On the other side it's possible - and often as simple - to create content for a high traffic keyword, like in this example "drumming in crazy places" which has a monthly traffic of about 3.5 million views :

As you understand keyword traffic research is a very important part of the work that needs to be done if you want to optimize the amount of views your videos will get.

2. Competition - choosing low level of competition

A second factor that can significantly influence the views of a video is the level of competition on a specific keyword. If you choose a high traffic keyword, but with much higher competition than your level, the amount of views for your video will be most likely low.

Example of a highly competitive keyword : "Iphone"

In this case, the keyword has a lot of view per month but you will be competing with channels who have 5 to 10 million followers, and extensive production experience (thousands of videos produced) and who probably invested significantly in the production of the video. So before you produce you have to deeply think : can you create more value in your video than your competitors will ?

3. Quality of your production (title, thumbnail, video)

Of course the overall quality of your production is center to how many views your video will get. Creating an attractive title, creating intriguing thumbnail and producing a good video, are all essential.

Brainstorm your titles

Generally you will want to brainstorm before writing a final title down, so creating a list of possible titles is the first step. Here’s an example for a video “How a rehab loan works” (note that these titles were generated automatically by Viewlitics), check out our automated content production tools that do that for you :

• Understanding Rehab Loans: Honest Answers to Essential Questions - Rehab Loans: An Uncomplicated Guide for Homeowners
• A Comprehensive Guide to Rehab Loans
• Rehab Loan: A Unique Way to Pay for Home Renovations
• Should You Consider a Rehab Loan for Home Improvements? - Exploring the Benefits of a Rehab Loan

Build a list of questions your audience already has

A second advice in order to build good quality content, would be to assess all the questions your audience has about your topic. Here’s an example for a video about a “Review of Canon RF 28-70 f 2.0 lens” :

• Is the Canon RF 28-70 f 2.0 lens suitable for lowlight conditions?
• How much does the Canon RF 28-70 f 2.0 lens weigh?
• How effective is the autofocus system in the Canon RF 28-70 f 2.0 lens?
• Is the Canon RF 28-70 f 2.0 lens weather sealed?
• What is the minimum focusing distance of the Canon RF 28-70 f 2.0 lens?
• How fast is the aperture of the Canon RF 28-70 f 2.0 lens?
• Is the Canon RF 28-70 f 2.0 lens compatible with all Canon mount adapters?

You can do that yourself for example by searching on forums or you can use viewlitics’s automated content production tools that will generate that for you, which saves significant amount of time.

General recommendations

Here’s a list of general recommendations to increase your production value :