What is the VS ratio, one of the most important statistic for YouTube?

If you are serious about growing a channel on YouTube there’s one statistic you can’t ingore : the VS Ratio, that is how many viewers you convert to subscribers (Viewers to Subscribers ratio).

The reason it’s a critical statistic is that it summarizes how a channel retain an audience.

Why is the VS Ratio so important?

The VS ratio tells a simple, but essential story : how your channel retains your audience. This means in practice, how you are able to create and maintain a relationship with your viewers, and how much they like and trust your production.

What is a good VS Ratio?

We analyzed over 18.000 channels that recently reached 10K subscribers and we found a total average of 240. The best performers had a VS Ratio around 50. So we can classify VS Ratio this way :
- Average : 200-275
- Good : 125-200
- Excellent : 75-125
- Top performer : 50-75

How can I calculate my VS ratio?

You simply need to divide your total amount of views by the amount of subscribers you channel has.