9 Compelling Reasons to Launch a YouTube Channel in 2023

In this digital age, there are numerous platforms available for creating and sharing video content. However, despite the popularity of TikTok, Instagram Reels, and other video-based apps, starting a YouTube channel remains one of the best ways to build a loyal audience and monetize content. In fact, YouTube videos can be easily repurposed for short-form content on other platforms.

Still not convinced? Here are nine compelling reasons to create a YouTube channel in 2023.

1. YouTube Algorithm Rewards Quality Content

The YouTube algorithm’s primary function is to recommend videos to viewers. It does this by focusing on user satisfaction signals such as click-through rate, average view duration, and engagement, rather than just channel views or subscribers. This means that any creator, regardless of their channel size, can achieve success with high-quality content. This is great news for small channels looking to grow their viewership.

2. Evergreen Content Can Keep Generating Views for Years

YouTube is the second largest search engine, allowing content creators to reach a vast audience. By creating evergreen content that remains relevant and engaging over time, you can attract views long after the video is posted. Optimizing your content for searchability can lead to increased visibility and a more extensive audience reach.

3. In-Depth Performance Analytics

YouTube Studio provides creators with comprehensive data about their channel’s performance, allowing them to analyze and optimize their content for better results. Creators can track metrics such as audience retention, watch time, and engagement rates to identify and improve upon weak points in their content.

4. Repurpose Long-Form Content for Short-Form Platforms

One advantage of creating content for YouTube is the ease of repurposing longer videos for shorter-form platforms like TikTok or Instagram Reels. By identifying popular segments within your longer videos, you can quickly create engaging, shareable short-form content that reaches even wider audiences. To grow your presence, leverage popular clip ideas across different platforms and engage users on various sources.

5. Wide Range of Device Accessibility

YouTube can be accessed on a variety of devices, including smartphones, tablets, laptops, and TVs. This allows you to reach a broader audience compared to platforms like TikTok or Instagram which are primarily designed for mobile consumption.

6. Monetization Opportunities

As a member of the YouTube Partner Program, creators can enable ads on their content and generate revenue based on viewer engagement. Once your channel meets the necessary milestones, such as 1,000 subscribers and 4,000 watch hours within the past 12 months, you can start earning money from ad revenue.

7. Affiliate Marketing Opportunities

By placing affiliate links in your video descriptions, you can earn commissions from products or services sold through those links. This is an excellent way to generate passive income from your videos and leverage your audience’s trust to promote relevant products.

8. Copyright Protection

While YouTube’s copyright system may not be perfect, it provides some level of protection for content creators. YouTube’s Content ID system helps identify instances of copyright infringement, allowing creators to take appropriate action and maintain control of their intellectual property.

9. Establish Expertise and Thought Leadership

Long-form content on YouTube allows creators to delve deeper into topics, share their knowledge, and establish themselves as experts in their niche. This credibility is essential for building trust and long-term relationships with viewers and can set your channel apart from competitors.

Now that you understand the advantages of starting a YouTube channel, don’t hesitate to jump on board and create your own in 2023. If you need assistance with determining the right strategy, growing your channel, or optimizing your content, consider partnering with a video analytics company like Viewlitics. By leveraging our expertise and insights, your channel is set on a path towards success.